The Story

With the opening of the FLEXSHIP STORE in Berlin, rapper Luciano and AXE celebrated the launch of the Fine Fragrance Collection.

Now the second part of the party follows: In addition to the four premium fragrances, we can expect the chance to win one of 99 luxury prizes. But AXE and Luciano are going one better, because to celebrate the four premium fragrances not only in a small circle, they created a special highlight for everyone: the AXE FLEXSHIP-STORE. A luxurious pop-up store that looks like a tribute to exclusive sneaker releases. The announcement „So viel Flex in einem Store gab es noch nie“ was the program.